The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network
Paperback Published on: 01/10/2013
£13.99
Synopsis
This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.
- Publisher: Anthem Press
- ISBN: 9780857281111
- Number of pages: 226
- Weight: 454g
- Dimensions: 216 x 140 x 26 mm