My Life in Advertising and Scientific Advertising
Paperback Published on: 16/01/1966
£12.99
Synopsis
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
- Publisher: NTC Publishing Group,U.S.
- ISBN: 9780844231013
- Number of pages: 336
- Weight: 458g
- Dimensions: 226 x 152 x 28 mm