Multinational Enterprises in Emerging Markets: Comparative Insights
Hardback Published on: 01/10/2002
£45.00
Synopsis
This book aims at providing international managers with a series of lessons on how to reap maximum returns while mitigating related hazards arising from economic, regulatory and socio-cultural environments in emerging markets. Unlike other books, which tend to be very general in offering these lessons, Yadong Luo explicates the issues concretely, comparatively, and thoroughly.
- Publisher: Copenhagen Business School Press
- ISBN: 9788763000468
- Weight: 776g
- Dimensions: 405 x 160 x 28 mm