Innovation Management and New Product Development
Paul Trott
(author)
Paperback
Published on:
29/09/2011
£49.99
No reviews yet, be the first
Add to basket
Add to
wish list
Click & Collect
Not available
This product is currently unavailable
Make and edit your lists in your account
No stock available in any shop.
View other formats and editions
Manage Wish Lists
You can add lists or move this item to another list
+
Synopsis
Publisher:
Pearson Education Limited
ISBN:
9780273736561
Number of pages:
648
Weight: 1216g
Dimensions:
249 x 191 x 34 mm
Customer Reviews
Sign in to write a review
You may also like...
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
16.99
Brand Success
24.99
Copy, Copy, Copy
24.99
Breakthrough Branding
12.99
Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance
26.99
Recommended
14.99
Qualitative Consumer and Marketing Research
50.99
Truth, Lies, and Advertising
39.00
Value-based Marketing
37.99
The 4 A's of Marketing
54.99
Airline Marketing and Management
150.00
The Luxury Strategy
36.99
Brilliant Selling
12.99
Strategic Brand Management
74.99
Marketing Management, Global Edition
66.99