From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945

Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.

• Publisher: Palgrave Macmillan
• ISBN: 9780333619452
• Number of pages: 315
• Dimensions: 216 x 140 mm