From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history
Hardback Published on: 04/10/2013
£44.99
Synopsis
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
- Publisher: Palgrave Macmillan
- ISBN: 9781137276346
- Number of pages: 219
- Dimensions: 216 x 140 mm