Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

• Publisher: John Wiley and Sons Ltd
• ISBN: 9781841120638
• Number of pages: 240
• Weight: 369g
• Dimensions: 92 x 61 x 7 mm