American Icon: Alan Mulally and the Fight to Save Ford Motor Company

Bryce G. Hoffman (author)

Paperback Published on: 05/02/2013

£16.99

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Synopsis

American Icon is a gripping, fly-on-the-wall narrative of the Ford Motor Company's seemingly imminent collapse and astounding turnaround. It is also an in-depth case study of how Mulally, a Detroit outsider, transformed Ford's management, its cars, its public image, and an entrenched corporate culture filled with backbiting, politics, and personal vendettas.

Publisher: Random House USA Inc
ISBN: 9780307886064
Number of pages: 432
Weight: 312g
Dimensions: 222 x 131 x 24 mm